The integration between big data and big data analytic helps enterprises to capture the untapped advantage of data being generated from various departments such as sales, marketing and HR. This further helps enterprises in enhancing their operational efficiencies, and predicting business inconsistency for faster product development cycle. The global data science platform market is gaining interest of enterprises due to rapid advancement in big data technologies globally, need for ease of use technological methods to drive business effectiveness, and demand for big data analysis to gain deeper insights into consumer buying patterns. Disclaimer: The links and mentions on this site may be affiliate links. But they do not affect the actual opinions and recommendations of the authors. Haha nice. Glad you can read it, one more person that can is always good to see.