At this stage, several roadblocks arise. First, there’s the issue of platform scale to consider. A meme might begin its life on Twitter, then move over to Facebook, or it might begin on Tumblr and migrate to Instagram. Some platforms won’t intersect; a meme may live out its entire existence on 4chan, never to feel the warm rush of a mother’s Facebook share. But the size of a platform can have a huge impact on how many times a meme is posted. Just because a particular meme had the good fortune to exist on Facebook instead of on Tumblr, does that mean it’s inherently more “valuable” than a Tumblr-only meme? Also, just think about this with me. Don't you think that Google would sue the pants off both Brandon Lewis and Gemini 2 if he really did take an algorithm that he worked on at Google to power his own binary options auto-trader? The concept of leverage is more familiar in the context of real estate investing. Suppose you own investment property worth $1,000,000. You owe $800,000 on the mortgage, so your equity in the property is $200,000. This smaller equity figure is the actual amount you have invested, but the property is worth five times as much.